Digital Marketing interview questions and answers - Etudemy

Digital Marketing interview questions and answers

Have an upcoming interview on digital marketing? Here is a list of the top 10 interview questions along with answers.


Digital marketing is a rewarding field which offers many promising careers. In order to secure a position in the digital world, you need to be knowledgeable, skilled and proficient. There are several fields like SEO, social media marketing, advertising, sales, and more. No matter what field you are specifically interested in, you must have a strong hold on the basics of digital marketing.


In the meanwhile, check out this list of interview questions. These 10 questions are very important and you must know their answers, before appearing for an interview.




  1. What is digital marketing?

Digital marketing is a method of marketing which is done on the Internet through its various resources. It makes use of online media and effective tools like SEO, social media, email marketing, SEM, link building, content marketing, PPC, and more.

To summarize, digital marketing is a term that stands for all the marketing techniques and digital technologies used for marketing services and products.

  1. How can you classify digital marketing?

Digital marketing can be categorized into two sections: Inbound marketing and outbound marketing.


  • Inbound marketing: This uses a full-funnel approach for attracting viewers, converting them to potential customers and maintaining the customer base using online content. It makes use of social media, email marketing, newsletters, e-books, webinars and other tactics to increase the leads and clicks on the links. This approach lets the audience learn about the company, the brand message, its products and services.


  • Outbound marketing: This uses an approach where digital marketers convey the marketing message in front of as many viewers as possible through online media. Whether or not it is relevant to the viewers is not taken into account. It promotes a brand, its products and services to potential customers as well as uninterested people. This is done by placing ads, social media platforms, calls, emails and messages.


  1. What is the importance of keywords in SEO?

SEO is  one of the fundamental building blocks of a professional website that aims to sell its products or services. SEO increases the visibility of the website, attracts customers, increases leads and helps in achieving higher rankings.

From the perspective of SEO, keyword research is a primary criteria that must be followed as its importance is critical for improving visibility and rankings. Enriching SEO content using the most searched keywords can direct viewers to the website.  Besides that, it helps viewers and customers search for a product or service with ease.


  1. Which are the areas where you can enhance the site rankings using keywords?

The key areas where keywords should be used in relevant, meaningful and efficient ways to improve site rankings and boost visibility are as follows:

  • Title
  • Website URL
  • Meta tag
  • Introduction
  • Web Page content
  • Body text
  • Headlines and subheadings
  1. What is PPC advertising? What are the primary models?

PPC or Pay Per Click advertising is a digital marketing technique which is used to advertise products or services. It is used for driving traffic to the website. In this marketing tactic, the advertisers need to pay the publisher every time an ad is clicked. It is done with two primary models.

  • Flat rate PPC

In flat rate PPC, the advertiser and publisher agree on a certain amount to be paid for every ad click. The amount can vary in terms of the content.

  • Bid based PPC

This model requires the publisher to host a private auction where the advertiser engages in a competition with other advertisers. The advertiser is required to inform the publisher about the bidding amount he is willing to pay at most.

  1. Explain Google AdWords and Google AdWords remarketing.

Google AdWords is most popular and the most important PPC advertising system. It helps businesses create ads which appear on the most used search engine Google. It is a marketing strategy by which specific audience groups can be targeted for potential sales.

Google AdWords Remarketing is a marketing strategy that aids markets reach out to the viewers who only visited the company or business’s website but did not make a purchase. It helps in targeting viewers who might be interested in a certain product or service. This strategy increases the conversion rate.

  1. What are the advantages of online marketing over traditional offline marketing?
  • Online marketing enables marketers reach a user base of billions of people through multiple platforms.
  • Online marketing offers cost effective marketing and advertising techniques, tools and strategies. For instance, creating an official business page on Facebook is free.
  • Online retail stores relieve customers from shopping stores and purchasing products. They can order products or services online from the comfort of their homes.
  • Traditional marketing is limited to the region where it is based. Online marketing, advertising and sales have a global reach.
  1. Mention a few limitations of online marketing.

Here are some of the limitations of digital or online marketing:

  • The products and services sold online cannot be analysed physically by the customers. They need to rely on online reviews and product or service description. This could result in misleading the customers at times.
  • Customers cannot gauge the quality of products on the screen. Therefore, ensuring whether a product is authentic or not is difficult.
  • Technical glitches and limitations are a part of the disadvantages. Issues with online payment, shipping and wrong item delivery are commonly observed.
  1. What are the best and widely used marketing tools?

Here is a list of the popular marketing tools widely used:

  • Keyword Discovery
  • Moz
  • RankWatch
  • Alexa Ranking
  • Google Analytics
  • Favicon Generator
  • XML Sitemap Generator
  • Crazy Egg Heatmaps
  • StumbleUpon
  1. What is a responsive website?

 A responsive website is a fast website which responds quickly and efficiently to user interactions. It is created by Responsive Web Design (RWD). These websites adjust the layout according to the orientation of the device and viewport size.

In case you want to enhance your knowledge, sharpen your skills and gain more knowledge, you can enrol for an SEO Course in Bangalore or go for Digital marketing training in Bangalore.



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