SEO is a leading industry in digital marketing. This is a guideline that discusses the best SEO practices which you must start using if you have not.
SEO is not rocket science or even a part of science, but it does require a good deal of knowledge about the best practices, experience, and the right guide. This comprehensive guide will tell you about the current trends and strategies which drive results and have the power to boost your business. The likelihood to achieve higher Google rankings and the chances for better consumer growth will greatly increase on following the right SEO techniques.
This is a list of the top 7 SEO strategies and practices that you must start using. They are based on research, experience and the latest trending practices.
Optimize your business website for searching and browsing on mobiles
Mobile optimization is crucial for any online business and its importance has been realized several years back. However, mobile has overtaken desktop with more than 51 % users opting for mobile and tablet browsing.
Therefore, this clearly gives you an idea on why you must have your website mobile optimized for easy browsing and searching. In 2016, Google launched the mobile-first index, which is used as a primary index. Prioritize this strategy and make your content and site mobile optimized.
Practice intentional link building to rise to the top
The most significant driver of pushing ranks to the top are links. It is one of the top ranking factors and this has been validated by several studies and surveys. Links are very powerful and can contribute much more to your business than what you expect. Therefore, engage in link building within your website content in relevant and meaningful ways.
They will definitely make a difference.
Shorten your URLs
Descriptive URLs with SEO optimization have been a trend of many years. However, things have taken a turn now. Users and consumers prefer shorter URLs because it is easy to remember and easy to type. The faster users can search content, the higher will be the traffic. There is studies and research which support the fact that shorter URLs can increase rankings and widen the customer base.
According to Google, the first five words are the most important of all and the ones after it may not be credited for as much.
Optimize your website for voice search on desktop and on mobiles
One of the current trends prevailing on the Internet is voice search. Voice searches have increased over the last few years. Since 2010, there has been a sharp increase of about 7 times than that of 2008.
The accuracy of speech recognition has increased to 99% from 95% and that has engaged more people with this technology. The difference of 4% may look small but it made a massive difference. Optimizing your site for voice search can change the course of the game. Users will have easier access to your products, services or website content.
Do not underestimate keyword research
Keyword research is a fundamental aspect that you must take into your account. It is still a critical strategy which must be followed for higher rankings, increased visibility, and growing customer conversion. Find the right keywords and phrases that are relevant and meaningful to your content. Semantically connected phrases should be efficiently placed within your content.
Besides enriching your content or article with keywords, it will also maintain a good balance and make it more reader-friendly.
Longer content can increase your rankings
Maintaining the quality of the content is an absolute necessity but keeping an optimum length is a must. The highest ranking contents are usually of 2000 words or more. You must not aim at elaborating the content with repetitions and rambling content. Along with a suitable size, the content, information, and quality of the content must also be maintained. It should be laser-focused on the topic. Therefore, do not rule out the size of the content.
Quality, keyword rich, relevant and informative content can fetch you higher rankings.
Use powerful images with brief and descriptive titles
Images speak much more than words and you can use this to your advantage. Image search is still a prevailing trend that will benefit your business rankings. The title of the image must be descriptive and have proper usage of keywords. Do not overuse keywords and phrases. The images you use must be named according to what they depict.
An additional tip: Avoid using non-alphabet characters as much possible to ease the user search experience.