Digital Marketing Modules:

Digital Marketing Overview

• What is marketing?
• What is Digital Marketing?
• Understanding Digital Marketing Process
• The scope of Digital Marketing
• Buying Cycle
• Inbound Marketing
• Outbound Marketing
• Budget allocation
• Digital marketing strategy for B2B, B2C & Startups

Website Creation & Hosting

• What is a website? different types of Platforms to create websites
• Implementation of WordPress
• Difference between Mobile Website & AMP?
• Landing page
• Domain and Sub Domain
• What are TLD/Extensions?
• What is Hosting?
• Importance of domain name
• Domain name selection
• Hosting & Domain Registration Process

Search Engine Optimization (SEO)

• What is SEO?
• Latest SEO Techniques
• What are search engines?
• How search engines work
• Major functions of a search engine
• Popular Search Engines
• SERP – Search Engine Result Page
• Google keyword planner tool
• What are the keywords stuffing
• Importance of domain and page authority
• Very Important Google Webmaster Guidelines
• Google Penalties
  • Sandboxing
  • -30,-35-,-950 Penalties
  • Google Ever flex
  • Google Bowling
• Google Important Updates
  • Humming Bird Updates
  • Panda Algorithm
  • Google Penguin
  • Google EMD Update

On page optimization

• What is On-Page SEO?

 On Page SEO Process (White Hat)

• Identify Goals & Objectives of Client
• Study the Website
• Understand Business and Product Nature
• Seek Client requirement
• Competitor Analysis
• Set KPI

Making Web page SEO Friendly

• See how Search Query happens
• Understand Different types of keywords
• Keyword Research
• Make a good website Architecture
• URL Structure

• Keywords optimization/Implementation
• Title Tag
• Meta Description
• Meta Tag
• Header Tag Optimization
• Content Optimisation
• Image Optimization
• Canonical Tags
• Anchor Links
• Breadcrumbs
• Site Navigation
• W3C Validation
• Sitemap

SEO Bad Practices/Black Hat Techniques on On-Page

• Clocking
• Duplicate Content
• Keyword Stuffing
• Doorway Pages
• Orphan Pages
• Malware
• Pop-ups

Off Page optimization

• What is Domain Authority?
• How to increase Domain Authority
• What are backlinks?
• Types of backlinks
• What is link building?
• Types of link building
• What is link juice?
• Do’s and Don’ts of link building
• Blog Creation and Optimization
• Social Bookmarking
• Link Baiting
• Link Exchange
• Alt Tag
• Forum Submissions
• Business Listing(Local Listing)
• Press Release
• RSS Feeds

Google Search Console

• What is Google Search Console
• Structured Data
• Rich Cards
• Data Highlighter
• AMP
• What is Structured Data
• Type of Rich snippet
• .htaccess
• Sitemap
  • XML
  • HTML
• txt
• International targeting
• Sitelink
• What is Schema

SEO Audit- Client Website

• Google Index Status (Cache)
• Backlink Score
• Google Page Rank
• Alexa Rank
• Domain Age
• Page Speed
• Mobile Friendly Test
• URL Structure
• Website Architecture

Local SEO

• What is local SEO?
• Google My Business
• Name, Address & Phone number (NAP)
• Citation

SEO Tools

• Google Analytics
• Google Webmaster
• Google Keyword Planner
• Google trends
• Google Page speed
• Alexa
• MOZ tool
• W3 Validator / Schools

PPC Advertising/Google AdWords

• Google AdWords Overview
• Introduction to Google AdWords / PPC advertising
• AdWords account structure: Campaigns, Ad groups, Ad Copies, Keywords
• Examples of Ad Copies
• Types of AdWords campaigns
  • Search/text Network
  • Display Network
  • Shopping Ads
  • Video Ad/YouTube Ad
  • Universal App Campaign
• Type Campaign
  • Generic Campaign
  • Specific Campaign
  • Brand Campaign
  • Competitor Campaign
• How does AdWords rank?
  • Maximum CPC
  • Quality score
  • Performance of ad extension
• How Quality Score calculated?
  • CTR
  • Ad Relevancy
  • Landing Page Experience
• Payment Methods
  • CPC
  • Enhanced CPC
  • CPM
  • CPV
  • CPI
  • CPA
• Bidding strategy
  • Manual CPC
  • Target Search Page Location
  • Target CPA
  • Target ROAS
  • Target Out Ranking Share
  • Maximise Click
  • Maximise Conversion
• Type of ad-extensions & its usage
  • Call
  • Location
  • Sitelink
  • Call out
  • App
  • Review
  • Structured Snippet
  • Price
• Keyword match type
  • Board Match
  • Phrase Match
  • Exact Match
  • Broad Match Modifier
  • Negative Keyword
• Importance of CTR in optimization
• Importance of quality score in optimization
• How to increase quality score
• Types of display campaigns: All features, Mobile app, Remarketing, Engagement
• Ad-scheduling
• Ad-delivery
• What is placement
• What is Remarketing
• different types of bid strategy: Manual & Auto
• How Gmail Ad Works
• Google merchant enter
• What are ad-extensions?
• keyword & Display planner tool
• What is Conversion?
• Types of Conversion
• What is conversion tracking? Why is it important
• What is frequency capping?
• What is CTA
• 10 major reason not to get as many clicks and conversion

Google Analytics

• Introduction to Google Analytics
• How Google analytics works
• Understanding Google analytics account structure
• Understanding Google analytics insights
• What is the bounce & bounce rate
• Difference between exit rate & bounce rate
• What is the link tagging?
• Filters & segments

Social Media Marketing

• What is Social Media?
• Understanding the existing Social Media paradigms & psychology
• How social media marketing is different than others
• What is a Social Media Calendar? What are the elements in Calendar?

Facebook

• Company profile vs Individual profiles
• Timeline & Newsfeed
• What is the instant article
• Understanding Facebook marketing
• Types of Facebook Ads
• The campaign, Advert set, Advert
• What is Pixel?
• Type of Campaign
  • Awareness Campaign
    • Brand Awareness
    • Reach
  • Consideration
    • Traffic
    • Engagement
    • App Install
    • Video View
    • Lead Generation
  • Conversions
    • Conversion
    • Product Catalogue Sales
    • Store Visits

  LinkedIn

• Understanding LinkedIn
• Why Linked is important
• Type of LinkedIn Ads
  • Sponsored content
  • Text Ads
  • Sponsored Email

Twitter

• What is tweets
• Twitter Advertising
• Twitter Cards

Email Marketing

• What is email marketing?
• How does email work?
• How to do Email Segmentation?
• Do’s and Don’ts in Email Marketing
• Different kinds of emails
  • Welcome email
  • Reminder email
  • Newsletters
  • Promotional Email
  • Transactional Email
  • Updates
  • Loyalty
  • Thank you email
• Challenges faced in sending bulk emails
• What is Segmentation? Why is segmentation so important in Email Marketing?
• What are autoresponders?
• Best practices to send bulk emails
• Top email marketing software’s & a glimpse of how to use them

Mobile Marketing

• Understanding Mobile Devices
• Fundamentals of Mobile Marketing
• Advertising on mobile (App & Web)
• Targeting ads on Apps
• SMS marketing

Content Marketing

• What is Content Marketing?
• Introduction to content marketing
• Types of Content
• Why content is ‘King’ in SEO
• The objective of content marketing
• Plan & Strategies of the content
• The scope of content marketing
• Mind mapping
• How to write great compelling content
• Different kinds of content-Text, Video, image & infographics
• How to market your content?
• Content Implementation on the page
• Optimise the content

Affiliate Marketing

• What is affiliate marketing?
• Different ways to do affiliate marketing
• How to earn money through affiliate marketing

YouTube

• How YouTube Works organically?
• Features of YouTube
• Benefits of YouTube
• How to earn money in YouTube

YouTube Ad

• Mast Head Ads
• Display Ads
  • Right and Side Ad
  • Overlay Ad
• Shopping Ads
• Companion Banner
• Video Ads
  • Instream Ad
  • Bumper Ad
• Discovery ads
  • In search Ad
  • In Related Video Ad
  • Overlay Video Ad
  • Partner website/Apps
• Partner Website/App
• Companion banner
• Different ways to do affiliate marketing
• How to earn money through affiliate marketing

Web Solution for Digital Marketing 

• WordPress